OUR
CAPABILITIES
Creative
Creative, Design & Content
Media Relations
Amplifying your worth
Community
Memorable engagements
Embeded RICI framework
Our RICI framework—Real, Immediate, Concrete Improvements—guides us in designing campaigns that deliver tangible benefits to communities. By focusing on these key elements, we ensure that our initiatives create lasting positive change and resonate with those they aim to serve.
Real Change
We ensure that the campaign can bring about real change in people’s lives. We assess whether there is evidence or data supporting the claims of improvement. We also look for measurable outcomes that demonstrate the impact.
Immediate Impact
We analyze the urgency and timeliness of the benefits, ensuring that each campaign can deliver positive effects in the short term. We consider whether the solution addresses a pressing need or problem and whether it can deliver results quickly enough to make a meaningful difference.
Concrete Improvements
Our strategy provides clear and specific benefits rather than abstract or vague promises. Can it be easily understood and observed? We define specific metrics or indicators of success that can be used to evaluate the impact of the product or service.