In today’s socially conscious world, consumers expect more from the brands they support. They want companies to not only deliver quality products or services but also take a stand on social issues and advocate for positive change. Purpose-driven companies are leading the way in this regard, using their platforms to amplify important messages and drive meaningful action.

Nike’s “Dream Crazy” campaign featuring Colin Kaepernick is a prime example of advocacy in action. By aligning with Kaepernick’s message of social justice and racial equality, Nike sparked conversations worldwide and saw a surge in brand engagement and sales. Despite facing backlash from some quarters, Nike stood by its decision, demonstrating its commitment to supporting athletes who speak out against injustice.

Similarly, Ben & Jerry’s has a long history of advocacy on issues like climate change, LGBTQ+ rights, and racial justice. Through initiatives like the “Justice ReMix’d” flavor, Ben & Jerry’s raises awareness and funds for criminal justice reform, leveraging its platform to drive positive change. By speaking out on controversial topics, Ben & Jerry’s has earned a reputation as a socially responsible company and attracted a loyal customer base.

Purpose-driven companies are not just advocating for change externally but also within their own organizations. Companies like Salesforce have implemented progressive policies to promote equality and diversity in the workplace, setting an example for others to follow. By championing social justice both internally and externally, Salesforce demonstrates its commitment to making a difference in the world.

At Twelvenets, we believe in the power of advocacy to drive positive change. Let us help you amplify your voice and stand up for the causes that matter to you. Sign up for our services today and join the movement for a better world.