EqualEverywhere – Igniting a Global Movement for Gender Equality

“#EqualEverywhere brings together the United Nations Foundation and partners committed to achieving the urgent systemic change that’s needed at all levels, in all countries, to end gender discrimination. The aim of the campaign is to build, nurture, and mobilize communities of support for girls and women across and between countries, sectors and issues.”

Client: United Nations Foundation

Challenge

The COVID-19 pandemic disproportionately impacted girls and women, exacerbating existing gender inequalities. The goal was to rally global support for gender equality on International Women’s Day and beyond.

Our Approach

Twelvenets, a strategic partner in the #EqualEverywhere campaign, played a key role in mobilizing a global movement for gender equality. The campaign adopted a three-pronged approach:

1. Partner Network Activation: Leverage existing partner networks to build a powerful movement of gender equality advocates.
2. Audience Engagement: Frame the crisis as a collective fight where individuals can make a difference.
3. Global Reach: Ensure the campaign message, #EqualEverywhere, resonates worldwide.

Strategy In Action

Championing Women’s Voices: We submitted stories of inspiring gender equality advocates, from grassroots leaders to CEOs, to be featured on the campaign website. Compelling Content Creation: Eye-catching visuals, impactful video, and thought-provoking messages were used to engage audiences and partners. #EqualEverywhere Hub Support: We provided support in developing and maintaining the central platform (equaleverywhere.org) which housed stories, data, and shareable content for various social media channels.

Contributions

Our contribution was instrumental in driving campaign success. The agency, working with Emmanuel Nyame as an independent consultant, crafted compelling stories that aligned with the campaign’s objectives. These narratives:

• Highlighted the global nature of gender inequality.
• Showcased the diversity of voices and experiences.
• Inspired action and sparked conversations around gender equality.

Results

• Surpassed Social Media Reach: Reached 186 million users, exceeding the target by 13x.

• Global Audience: Engaged users from 195 countries.

• Increased Website Traffic: 63% of website visitors came directly, indicating strong brand recall.
• Exceptional Engagement: Achieved an average engagement rate of 2.6% across social media platforms, exceeding industry benchmarks significantly.
• Diverse Audience: Engaged nearly equal numbers of male and female users. #EqualEverywhere Pledge: Nearly 5,000 individuals pledged their commitment to gender equality.

Conclusion

By amplifying the voices of gender equality champions and providing clear Calls to Action, the #EqualEverywhere campaign mobilized a global movement. We helped to raise awareness, inspire action, and drive progress towards a more equitable future.

Media

Press Coverage

• UPWorthy – This International Women’s day, celebrate six changemakers fighting for gender equality
• Christine Rose is changing the narrative on sexual violence against women in America
• GirlzFTW’s co-founder creates a global mentorship program for the next generation of gender equality advocates
• Youth activist rallies for gender equality in Rwanda
• Pilot inspires girls and pushes for inclusion in one of the most male-dominated professions
• This advocate from Detroit is fighting for equity, justice, and gender equality for all
• A gender statistician is making sure women are counted in Kenya
• This college student is inspiring a new generation of women in STEM