Category: Engagement

Partner: United Nations Foundation
Role: Strategy & Global Community Engagement
Timeline: Ongoing (Highlighted Year: 2021)*

Overview

+SocialGood is a global movement powered by the United Nations Foundation that mobilizes individuals, communities, and partners to drive awareness and action toward global challenges and the Sustainable Development Goals (SDGs). Twelvenets supported the +SocialGood campaign by developing and executing engagement strategies, digital outreach, and global community activation that deepened participation and visibility around priority social issues.

This case study focuses on the broader community engagement and digital strategy work Twelvenets supported — distinct from the previously featured COVID-19 Solidarity Response Fund case study — to showcase Twelvenets’ ability to connect global audiences around long-term social impact initiatives.

Challenge

The +SocialGood community spans thousands of changemakers across countries, sectors, and digital platforms. Maintaining engagement and driving sustained action toward evolving global priorities requires:

• A digital engagement model that resonates across cultures and regions
• A campaign approach that translates complex global goals into compelling digital narratives
• Coordination with regional and global connectors to amplify impact
• Ongoing awareness building beyond headline moments

Strategy and Approach

Twelvenets supported +SocialGood through a community-centered engagement strategy that included:

• Digital Engagement Framework: Designed content flows and campaign messaging that resonated across platforms to build awareness, participation, and shared identity
• Story-Led Amplification: Collaborated with global connectors to lift voices from different regions, enabling localized storytelling in ways that aligned with broader program goals
• Event-Linked Campaigns: Supported digital activations that tied community engagement to global moments such as Global Goals Week and UN observances
• Cross-Sector Alignment: Helped align community activity with key UN and partner priorities to strengthen relevance and participation

This approach enabled the +SocialGood community to move beyond episodic participation to sustained action and visibility.

Impact

• Strengthened the engagement of thousands of global changemakers across digital platforms through cohesive messaging and community activation
• Helped +SocialGood maintain visibility and resonance across priority themes such as gender equality, climate action, and economic inclusion
• Supported a consistent pipeline of digital content participation anchored around global awareness moments
• Enhanced the storytelling reach of global connectors by aligning local narratives with broader global goals

(Note: detailed social metrics and specific results may be aggregated in campaign reports and internal dashboards.)

Key Metrics

• 75,000+ changemakers engaged globally across nearly 150 countries
• 48,000+ followers across +SocialGood owned social channels in 2021
• 1.2M+ combined social reach through the extended +SocialGood Connector and Advisor network
• Community voices and campaigns amplified across major global media outlets including CNN, BBC, Al Jazeera, Forbes, and Harvard Business Review
• Sustained engagement across multiple priority areas, including gender equality, climate action, youth leadership, economic inclusion, and digital access

(Metrics sourced from +SocialGood annual impact reporting and community dashboards.)

Outcome

The +SocialGood engagement strategy reinforced Twelvenets’ ability to support large, distributed communities with meaningful, relevant digital engagement. It strengthened the movement’s connective tissue — keeping ambassadors, partners, and audiences engaged across time and issue areas, and creating a foundation for deeper collective action beyond isolated campaigns.